The team behind one of Manchester’s newest all day festivals brought their third When In Manchester all-dayer to four intimate venues across the Northern Quarter. Gullivers, Castle Hotel, Jimmy’s and Night and Day Cafe hosted the event with headline performances from Jordan Allen, The Tuts & Kashmere.

The day ran smoothly and an efficient back-room in Gullivers exchanging the wristbands for the event was a steady base for the afternoon. Kicking off the day across the road in Castle Hotel was Seprona, one of the hotly tipped bands, whilst Gathering of Strangers began slightly later in Gullivers. Both these venues played host to the early stages of the day with acts like Sapho, Berries, The Ninth Wave and Strawberries performing across the two small rooms before Jimmy’s and Night & Day Cafe opened the doors for the later events around 6:30pm.

Honey Lung opened the Flying Vinyl Stage at Jimmy’s with an impressive crowd for the opening band in that venue. Some technical difficulties and a slightly heavy sound meant that the audience dwindled during their set. Honey Lung had a similar sound to a young Nirvana but didn’t have the power to deliver such a strong sound.

The tiny back room of the Castle Hotel hosted Glasgow band The Ninth Wave. There bass line harboured similarities to Joy Division and vocals more likeness to Avenged Sevenfold however only managed to attract around 30people; surprising as they had a strong sound that suited the very intimate venue the performed in.

The buzz around Northern Quarter was all about Bolton band Jordan Allen, with one spectator saying that his daughter had told him to make sure he saw the young band that recently toured with The Sherlocks. This must have been heard by most of the people attending the festival as Night & Day Cafe began to fill up during White Room’s supporting set. White Room’s attracted a good crowd that all joined in, including two of Manchester’s famous bees that entered the venue dancing with the audience.

Closing the all-day event in Night & Day Cafe was the hugely anticipated Jordan Allen. He started the show off strong and grew into it even more as the venue filled up – everybody who was previously sat around tables drinking made their way to the front to dance along. Coming off the the back of a UK tour Jordan Allen showed the professionalism he and his band already possessed at a young age. Their fast paced guitar riffs had everybody bouncing and even had girls on top of shoulders in a small venue. The show got faster and busier and culminated with a few fans joining the stage to dance with the band whilst they continued to put on an excellent performance. Jordan Allen announced much awaited new music that is due later this year and will definitely be a band to keep your eyes and ears open for.

When In Manchester was an excellent new festival showcasing up-and-coming talents from all over across four excellent venues. It is set to expand and is a place to get the inside knowledge of the music scene.

Words: Stuart Daley